10ML explains how it sources and decants every perfume it sells

Dortmund-based perfume retailer 10ML says it buys fragrance from authorized EU distributors and directly from brands, then hand-fills travel atomizers in 3ml, 10ml and 30ml sizes. The company is using the disclosure to push authenticity checks as it sells across 26 EU countries.

Why it matters: - 10ML is trying to answer a core customer concern in the fragrance resale market: where small-format perfumes come from and whether the contents match the original scent. - The company says its model gives buyers a way to verify sourcing before ordering, which can matter for trust, authenticity and cross-border online sales.

What happened: - Dortmund-based 10ML detailed how it buys and decants the perfumes it sells. - The retailer buys from authorized EU distributors and directly from brands. - 10ML hand-fills every atomizer. - The company sells 1,132 original perfumes from 98 houses in 3ml, 10ml and 30ml sizes. - The catalog includes 55 niche houses and 43 designer houses.

The details: - Each decant starts from a full-size original bottle. - 10ML does not make its own perfume. - Each fragrance remains the creation of the house whose name appears on the bottle. - The company says it adds nothing and dilutes nothing during decanting. - A 3ml, 10ml or 30ml atomizer contains the same perfume found in the original bottle. - After filling, 10ML seals each atomizer and labels it with the perfume name and size. - The company says buyers can review its authenticity page at 10ML's authenticity information. - That page explains what 10ML sells, where the bottles come from and how each decant is filled. - A second page lists company details and outside sites where 10ML appears, including Wikidata and Crunchbase. - That page also links to a press release from Oct. 14, 2026, published by GlobeNewswire and Yahoo Finance. - 10ML said the sourcing and verification process should be visible before the first order.

Between the lines: - 10ML is positioning transparency as part of the product, not just a support feature. - The company is also drawing a sharp line between itself and the fragrance houses it resells, saying it is independent and not affiliated with or endorsed by those brands. - The public sourcing explanation appears aimed at reducing friction for first-time buyers and reinforcing legitimacy in a category where trust can be hard to establish.

What's next: - Orders ship from a warehouse in the European Union to 26 EU countries, all member states except Ireland. - FedEx tracking is included. - Shipping goes out the next business day, Monday through Friday. - Stripe processes all payments. - Every order carries a 30-day return guarantee, plus the legal 14-day withdrawal right. - Customer service is available at contact@10ml.com and +1 (646) 567-2621. - The company, founded in 2025, says it has more than 100,000 customers and operates in 10 languages. - 10ML also says it has more than 10 million euros in ARR and about 21 million euros in total annual revenue across all sales channels.

The bottom line: - 10ML is betting that transparent sourcing and hands-on decanting will help the company stand out in a crowded fragrance market.