10ML explains how it sources and fills every fragrance it sells

Dortmund-based 10ML says every decant it sells comes from an original full-size bottle sourced from authorized EU distributors or directly from the brand. The company is highlighting its sourcing, filling process and outside listings as consumers scrutinize authenticity in the fragrance resale market.

Why it matters: - 10ML is trying to remove doubt around the authenticity of smaller-format perfumes. - The company says every 3ml, 10ml and 30ml bottle it sells starts with an original full-size fragrance from the brand or an authorized EU distributor. - That matters for shoppers who want travel-size perfume without buying into the gray market.

What happened: - Dortmund-based 10ML said it buys fragrances from authorized EU distributors and directly from brands. - The company hand-fills travel atomizers with 3ml, 10ml and 30ml of each fragrance. - 10ML says its catalog includes 1,132 original perfumes from 98 perfume houses. - The assortment spans 55 niche houses and 43 designer houses. - The company says each decant is labeled with the fragrance name and size after filling.

The details: - 10ML says it does not make its own perfume. - Each sale comes from the perfume house whose name appears on the fragrance. - The company says nothing is added and nothing is diluted during the filling process. - 10ML points customers to its authenticity page for details on sourcing, the filling process and company information. - The company also says that page links to outside listings, including Wikidata and Crunchbase, and to a press release published Oct. 14, 2026 on GlobeNewswire and Yahoo Finance. - Orders ship from a warehouse in the European Union with FedEx tracking to 26 EU countries, all member states except Ireland. - The company says shipping goes out the next business day, Monday through Friday. - Stripe processes payments for every order. - 10ML offers a 30-day money-back guarantee in addition to the legal 14-day withdrawal right. - Customer service is available at contact@10ml.com and +1 (646) 567-2621.

Between the lines: - 10ML is positioning transparency as part of the product. - The company is trying to differentiate itself from sellers that decant fragrances without clearly showing where the bottles come from. - Publishing sourcing details, company facts and outside references appears aimed at making the business easier to verify before purchase. - 10ML said it is an independent retailer and is not affiliated with, endorsed by or recommended by the perfume houses it sells.

What's next: - 10ML says customers can continue checking sourcing and company information on its website before ordering. - The company says its shop remains available in 10 languages and continues to serve its EU shipping network. - 10ML says it was founded in 2025, has more than 100,000 customers, more than 10 million euros in ARR and annual revenue of nearly 21 million euros across all sales channels.

The bottom line: - 10ML is betting that verifiable sourcing and visible product provenance will be a selling point in the perfume decant market.