ChannelSight launches AI shopping assistant for brands

ChannelSight has launched AI Shopping Assistant, a conversational commerce tool that lets shoppers ask product questions, get tailored guidance and buy through a preferred retailer in one flow. The Dublin-based company says the launch is aimed at helping brands keep ownership of the shopper relationship as AI changes product discovery.

Why it matters: - ChannelSight is trying to give brands a measurable way to turn AI-powered product discovery into sales. - The launch comes as general-purpose AI platforms begin adding sponsored commerce experiences, raising pressure on brands to control the shopper journey. - The product keeps retailer choice in the buying process, which matters for brands that sell through multiple retail partners.

What happened: - ChannelSight launched AI Shopping Assistant, a conversational commerce solution for brands. - The launch took place on September 22, 2026, in Dublin, Ireland. - The tool combines product guidance, multi-retailer availability and sales measurement in one interface. - Shoppers can ask questions on a brand website and then buy from their preferred retailer. - The company says AI Shopping Assistant is available now. - A demo is available through the company’s announcement.

The details: - Shoppers can ask questions such as which product is best for sensitive skin, how two models differ or where a product can be bought today. - Answers come from the brand’s own product data. - After getting guidance, shoppers are routed to a retailer of choice to complete the purchase. - AI Shopping Assistant is part of ChannelSight’s AI & Agentic Commerce suite. - The suite also includes Agent Ready and ChannelSight’s MCP Server solutions. - ChannelSight says the suite is built to make brands discoverable, answerable and buyable across AI assistants, AI agents and owned channels. - ChannelSight’s Where to Buy technology has linked brand demand to retailers for more than a decade. - The company says its platform measures what happens next across more than 100 markets. - ChannelSight works with consumer brands including Coca-Cola, Diageo, P&G, Haleon, Heineken, Colgate-Palmolive, Philips, BSH, Sennheiser, Husqvarna and Schneider Electric. - The company’s product set also includes Where to Buy, Shoppable Media and Digital Shelf Analytics.

Between the lines: - The launch positions ChannelSight against a broader shift toward AI-led shopping experiences that may sit between brands and consumers. - By keeping the experience on the brand’s site and linking it to retailer choice, ChannelSight is betting that brands want both conversion and control. - The measurement layer is as important as the conversation layer, because brands need to tie recommendations to sales outcomes.

What's next: - ChannelSight is inviting brands to request demos of AI Shopping Assistant. - The company is likely to push the tool as part of its broader AI & Agentic Commerce offering. - The real test will be whether brands adopt the assistant as AI shopping becomes more common across the retail landscape.

The bottom line: - ChannelSight is making a clear play to own the bridge between AI discovery and retail conversion for brands.