Whole Supp launches Body Fuel in WHSmith Travel stores across Ireland

Whole Supp has expanded its ready-to-drink meal Body Fuel into WHSmith Travel stores across Ireland, giving travelers another place to buy the plant-based meal on the go. The rollout follows a recent launch in 60 Applegreen stores and comes with a limited-time receipt rebate for shoppers.

Why it matters: - Body Fuel’s WHSmith Travel rollout puts Whole Supp’s ready-to-drink complete meal in front of more travelers across Ireland. - The expansion gives commuters and passengers a convenient option that combines protein, fibre and vitamins without preparation. - The launch adds retail momentum after Whole Supp placed Body Fuel in 60 Applegreen stores nationwide a few weeks earlier.

What happened: - Whole Supp launched Body Fuel in WHSmith Travel stores across Ireland on August 14, 2026. - Body Fuel is also available online at wholesupp.com. - The product is a ready-to-drink complete meal in a 475ml carton.

The details: - Each carton contains 25g of plant protein. - Each carton includes 6.1g of fibre with prebiotic inulin. - Each carton contains 25 vitamins and minerals. - Each carton includes 7 organic superfoods, including beetroot, spinach and cacao. - Body Fuel is vegan, gluten-free, dairy-free and lactose-free. - Body Fuel requires no preparation and is best served cold. - Whole Supp describes Body Fuel as low in sugar and as a complete meal rather than a protein shake. - Customers who buy Body Fuel in a participating WHSmith Travel store between August 14 and August 21 can email a photo of their receipt to hello@wholesupp.com to get a €5 voucher toward a next online order.

Between the lines: - The WHSmith Travel deal signals a push to meet shoppers in transit, where convenience often beats nutrition. - Whole Supp is using retail placement and a short-term voucher offer to drive awareness and repeat online purchases. - Co-founder Darren O'Reilly said the company created Body Fuel to make better nutrition easier to access while traveling and called the WHSmith Travel launch a major milestone.

What's next: - Whole Supp is likely to keep leaning on travel and convenience retail to expand Body Fuel’s reach. - The receipt voucher promotion runs through August 21, which may help drive early trial in participating stores. - The company’s broader retail footprint may continue to grow if the Applegreen and WHSmith launches gain traction.

The bottom line: - Whole Supp is turning Body Fuel into a travel-friendly meal option, and WHSmith Travel gives the brand a stronger route to consumers who want nutrition without stopping their journey.